Kellogg on Marketing

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Business & Economics - Sales & Marketing
Kellogg on Marketing

Kellogg on Marketing

Name: Kellogg on Marketing
ISBN: 9781119199892

Alice M. Tybout, Bobby J. Calder, Philip Kotler

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The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing.�
Abstract: This business classic has been thoroughly revised and updated for today s marketers.

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.�

Kategorije:

Business & Economics - Sales & Marketing

Godina:

2010

Izdanje:

Izdavač:

Wiley

Jezik:

english

Strane:

426

ISBN 10: