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Design Thinking at Work: How Innovative Organizations Are Embracing Design
David DunneKoliko vam se sviđa ova knjiga?
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The result of extensive international research with multinationals, governments and non-profits,Design Thinking at Workexplores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.
Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world,Design Thinking at Workchallenges many of the wild claims that have been made for design thinking, while offering a way forward.
Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world,Design Thinking at Workchallenges many of the wild claims that have been made for design thinking, while offering a way forward.
Kategorije:
Godina:
2018
Izdanje:
Hardcover
Izdavač:
Rotman-Utp Publishing
Jezik:
english
Strane:
232
ISBN 10:
1487501706
ISBN 13:
9781487501709
Fajl:
EPUB, 2.62 MB
Vaši tagovi:
IPFS:
CID , CID Blake2b
english, 2018
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