Marketing Through Search Optimization, Second Edition: How...

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Business & Economics - Management & Leadership
Marketing Through Search Optimization,...

Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web

Name: Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
ISBN: 9780750683470

Alex Michael, Ben Salter

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This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories. . Explains why and how marketers can and must optimize their sites for searchability from the outset. Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings. Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

Kategorije:

Business & Economics - Management & Leadership

Godina:

2007

Izdanje:

Jezik:

english

Strane:

251

ISBN 10:

0750683473

ISBN 13: